This article & more at Business Finance Marketing Follow-Up With Freebies It's important to follow-up with potential online customers. Following up with them can increase your traffic and sales. The more times people see your ad, the greater chance they will buy your product or service. Before you can follow-up with them you need their e-mail address. You can get their e-mail address by having them subscribe to your e-zine, fill out a web site form, or e-mail your follow-up autoresponder. Most people won't give you their e-mail address unless they get something in return. The most effective way is to offer them an internet freebie. Here are some ideas. Free E-Gifts It could be free software, guest books, web space, graphics message boards, etc. Free Internet Services It could be free e-consulting, search engine submissions, web design, etc. Free E-Information It could be a free e-book, e-report, web book, e-course, e-zine, etc. When you follow-up with the freebie, you can include your ad somewhere on the freebie. If it's a free service, have your ad in the follow-up e-mail. Make sure you always get their permission before you follow-up with them by e-mail. Benefit By Helping Others Many people don't have the time or skills to write and create ebooks to give away to their web site visitors. Giving away ebooks from your web site can easily increase traffic and sales. Why not create promotional ebooks for other people to use so they can promote their web site. First, you will need to write and create your own ebook to give away to your visitors. If you don't want to write one, you could ask permission to use another writers' articles or material. Be sure to include your text or banner at the beginning of the ebook. Once your ebook is uploaded to your web site you can allow people to download it and give it away to their web site visitors. Your ad will continue to be spread all over the internet. You can take this strategy one step further to make it even more powerful. Allow people to sign-up to get a version of the ebook with their own text or banner ad included in it. With their own ad included in the ebook, they'll work harder to promote it. That means your ad will be seen by even more people. It's now a win/win situation for you and your visitors! |
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