Do more than build interest by telling them about it. Use an autoresponder to let them preview your product! Even though you will be selling the product, you can allow your potential customers to preview the information. Have you ever seen previews for movies that will be playing intheaters soon? It is the same concept. Load one chapter of the ebook into an autoresponder, and put a form on your website where your visitors can enter their name and email address to receive the preview chapter free of charge. This gets their name on your list of potential customer. Each week, send a reminder email, letting them know how close the release date is, and what they can expect from your product – keep building interest and excitement. Finally, a couple of days before you are ready to launch your product offer those that received the preview the option to buy a pre-release copy. You canopt to offer a discounted price, or leave the price as it will be on launch day – the choice is yours. Take a look at the list of people who signed up to
receive the preview. How many of them are still ‘
subscribed’ to that list? They’ve had the option to
stop receiving notices about your product, Isn’t automation a wonderful thing? Using an autoresponder, you are able to see how much of a market there is for your product, and build a great deal of interest in it before it is ever released. This isthe key to making sales on launch day. Use autoresponders to build the interest. Get your prospects excited about what is about to come – andon launch day, give them what they are waiting for andwatch the sales pour in!
This article & more at Finance Marketing Articles 8. Ask people online to review your web site. You can use the comments you get to improve your web site or you may turn the reviewer into a customer. Would you like to read the following article about Getting Through Spam Filters? |
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