This article and more like it at Topica 10 Ways To Make Your Ad Command Attention 1. Place colorful graphs, pie charts and other charts in your ad copy. Use charts that will grab a persons eye and also support your product claims. 2. Highlight buying incentives like free bonuses and money back guarantees. You could place them in boxes or in front of a different colored background. 3. Use short sentences or sentence fragments in the body of your ad copy. A short burst of words can catch a skimmers eye with one quick glance. 4. Highlight all the important keywords and phrases in your ad copy. You could use bolding, underlining and color to highlight the important words. |
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