Building Your Mailing List With Downloads


	Building Your Mailing List With Downloads

Building Your Mailing List With Downloadsd of your online business. The old adage "the money is in the list" cannot be true enough -- if you had a targeted list of prospects to contact each time you have a new product, you will be able to save a lot of effort by marketing it to your existing list of targeted prospects.

You can actually build up a targeted list of prospects that are interested in your products by offering a relevant download on your website. For example, let's take a look at a very good example -- apple.com. When you download the free iTunes and Quicktime software from their site, they will ask you to fill in an optional name and email form so that they can send you offers on songs that you can purchase via -- guess where -- iTunes!

In reality, you do not need to offer such a "heavyweight" download such as a full-feature software like iTunes. You can attract prospects equally well with some quality freebies such as a simple report, a free wallpaper, and so on. The important thing is that your download offers enough value for the prospect to be willing to give away his/her own email address to get it.

However, slapping together a simple download and putting a link on your website won't be enough to attract qualified prospects. You will have to do some homework in order for your lead-generating mechanism to work well for you.

First of all, you must place your download form prominently
Cheap Original Articles
Article excerpt compliments of Article Underground Articles 5. PROFILES Ask people to include a profile of themselves with their testimonial. You could just have them answer some questions like age, occupation, hobbies, favorite quot... on your website. Preferably, dedicate a page to it and link to that page from every other page of your website. That way, there is no way your visitors cannot find the download page, and when they do, you'll get some of them converted into your prospects!

Also, you have to put a little effort into promoting your download. Explain and elaborate on the values of the download, and why your visitors should download it. You might think why would anyone want to pass on a freebie, but most of your visitors would be too lazy to take the effort to download it because most of their downloads just sit on the harddisk collecting virtual dust. It is hence important to show your visitors why they should download your freebie.

This article and more like it at Article Underground Articles - new products or services you're offering on your web site. - the results of an online survey or poll you've completed - a virtual trade show or seminar you're hosting. - a free chat room class you're teaching - your opening of a new web site - an online award your business or web site has won - a free e-mail newsletter you're publishing - new online products or services you're giving away - an online business association or club you're starting - a famous person that's endorsing your business - a major joint venture you're doing with another business - a new book or e-book you wrote - an expert or celebrity who's speaking in your chat room - a fundraising event you're doing at your web site - a new contest or sweepstakes you're having at your site - major sponsorships you're doing online You can get other press release writing tips and ideas by reading other businesses press releases, reading how to publications, talking to experts and visiting other media web sites. I hope this article persuades and helps you to promote your business through press releases.

Would you like to read the following article about How To Have Websites Built For You Cheaply?

YOU ARE HERE » Ask Bout » Computer Technology » Web Design » Web Structure » Building Your Mailing List With Downloads