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3. Online Community Marketing Create a popular online discussion board. Reward people points for every message posted on your discussion board. Let's say you reward each person 25 points for each posting. You could give them a free product or service for 500 points which would add up to 20 postings on your board from that one person. Just keep track of points for each person that posts on your message board. This could also work for e-mail discussion lists. Just post your promotional ad at the top of your discussion board page. Everyone that visits your discussion board will see your ad. Endorsement Marketing Secrets Endorsement marketing is having famous or reputable people recommend your product or service to others. They could be celebrities, star athletes, musicians, etc. Choose people that are related to your business and might actually use your product or service.